The Best Free Landing Page for Real Estate: Boost Your Listings Today

What is a Real Estate Landing Page?

A real estate landing page is a dedicated web page built around one specific conversion goal.
It’s separate from the rest of your website and leads can only access it by clicking on an ad or email link.
Landing pages help you turn visitors into leads and leads into customers.

Creating a conversion-oriented landing page will help you drive conversions, build your mailing list, and schedule bookings.
Landing pages are more effective than basic pages on your website.
They help you turn visitors into leads and leads into customers.

Use a simple lead generation form and enticing offer to gather more contact information.
Highlight specific aspects of new builds, rental units, or your real estate services that speak to a specific audience.
Use targeted landing pages to focus on the details that appeal most to a targeted group of visitors.
Create a sense of urgency by presenting a time-sensitive offer that wouldn’t make sense to feature on your homepage.
Use dedicated landing pages to see where your traffic is coming from and what percentage is converting.

Keri Shull Realtor Landing Page: features a great call-to-action with a search bar and secondary CTA of getting an instant home valuation.
Realtor.com Landing Page: has a single CTA to browse a home in your ideal location.
Streeteasy Real Estate Landing Page: allows visitors to see more options to narrow down their search.
Elliman “Sell With Us” Realtor Landing Page: uses social proof prominently, highlighting the firm’s ranking and deals.
Sotheby’s Luxury Real Estate Landing Page: has custom landing pages that show specific types of homes for sale.
Redfin Concierge Real Estate Landing Page: uses a simple one-field form to collect a visitor’s street address.

Use premade, customizable templates to create a landing page that converts visitors into leads.
Choose a template that includes critical elements like a clear headline, concise copy, and a prominent call-to-action.
Customize the template to fit your brand and value propositions.

Use high-impact visuals or videos to showcase your properties or services.
Include genuine social proof, such as reviews, testimonials, and ratings from satisfied clients.
Use a single call to action to support your overarching conversion goal for the page.
Test different elements on the page using A/B testing.

Communicate a unique value proposition that’s closely aligned with the campaign assets driving visitors to your landing page.
Use a compelling “above the fold” section with a clear value proposition and a single call to action.
Use creative copy with clear language and benefits.
Use a transparent and compelling offer.

Start with a pre-built real estate landing page template to skip the blank page paralysis.
Customize the page to fit your brand and value propositions.
Build an A/B test variant and hit publish to test different elements on the page.
Drive traffic to your landing page from your website and ad campaigns.